![]() ![]() I ran it by him yesterday and got this response: I was so excited to share this photo with you yesterday that I didn’t do what I should have done first: show it to uni scholar Bill Henderson. The photo was clearly taken at Chicago’s Comiskey Park, probably in 1978 (the M’s wore an All-Star Game patch in ’79, had two-tone batting helmets in ’80, and switched to a different uni design in ’81, so ’78 is the year that makes sense). ITEM! History mystery solved: Yesterday I showed this photo of Tom Paciorek wearing a Mariners road jersey with centered numbering. Could he do the same for the Crew if fans continue to voice their displeasure? Haslam remedied that mistake after five seasons - the quickest timeline allowed by the NFL. Among those who stepped up to buy the team and keep them in town was Tennessee businessman Jimmy Haslam - the owner of the NFL’s Cleveland Browns, who had their own ill-advised redesign in 2015. In some ways, Columbus fans could have seen this coming. The #Nordecke Statement on the #Crew96 Rebrand /78K0LGY4MA A handful of fans even went to the team’s stadium on Monday evening to formally protest in person. On Sunday night, the Nordecke - a coalition of the club’s largest supporters’ groups - condemned the rebrand, alleging that the club did not involve any of the fan groups in the design process and that the team recruited fans for promotional materials without informing them of changes ahead of time. ![]() You have to figure an issue like that could have been avoided if the team chose to orient the logo horizontally instead of vertically.įor a group of fans that just fought like hell to #SaveTheCrew and keep the club in town, Monday’s formal announcement was a gut punch. There’s also that little triangular element at the bottom-right corner of the new badge, which somehow seems simultaneously unnecessary yet essential to keep the logo from feeling incomplete. The final product feels a bit clunky, especially when compared to the simple, straightforward roundel the team has been using. The pennant is a difficult shape to work with, especially when trying to house letters or words. It’s a good concept in theory, but the execution misses the mark. Just six years after unveiling a crest that was near-universally praised, the team opted to ditch it for a new mark featuring a “C” shaped like Ohio’s distinctive pennant-shaped state flag: Moreover, the new badge feels like a serious aesthetic downgrade. Supporters who had stuck behind the team for 25 years were unlikely to be clamoring for a name change, so making that change only alienates the club’s most hardcore fans. It feels like a weak attempt to have it both ways.įor a team that likes to tout its extensive MLS history and heritage, there’s no reason to make a move this drastic. However, the club told local media outlets that it hopes fans still refer to the team as “the Crew,” just as Liverpool fans call their club “the Reds” and Arsenal fans call their team “the Gunners.” The team even included “The Crew” and “Crew 96” wordmarks as part of their unveiling. The team is now officially known as Columbus SC and has banished the word “Crew” - a moniker the club has used since it was founded as one of the charter MLS members in 1996 - from its new primary badge. A team coming off a successful push to save its club and a second MLS championship now sees some of its most ardent supporters in a mutiny over a redesign that few fans asked for. His description is probably an understatement. ![]() Those were the words that a good friend of mine - a lifelong Columbus Crew fan and season ticket holder - used to describe the team’s new team name and logo, which were unveiled yesterday after a weekend full of leaks. ![]()
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